The annual celebration of La Romería on 12 October, honouring the image of the Virgin of Zapopan, dates back to 1734. The day marks the final phase of the annual ritual cycle popularly known as The Carrying of the Virgin, which begins in May and includes many community and liturgical activities. The cycle ends with the return journey to the Basilica, in Zapopan, and more than two million people take part. Throughout the year, the planning depends on the interaction of different communities, helping to reinforce social ties.
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