This awareness-raising video-clip aims at informing local communities, tourists, cultural heritage managers and art dealers about the negative impact of the illicit trafficking of cultural property. This short message, which also highlight the importance of preserving cultural heritage, puts special focus on the specific heritage of each area of the world, starting with Africa and Latin America. Asia, Europe and Maghreb will be part of the second phase. When situations of emergency are occurring (in Iraq, for example) a specific alert campaign has been developed.