24.03.2011 -

Principles of Journalistic Diversity Reporting

The School of Journalism and Public Relations (SJPR) is organizing a one-day workshop and promotional activity on the new “Diversity reporting” handbook on 28 March 2011 at the premises of the Club of Journalists in Skopje. The event is supported by the Association of Journalism in The former Yugoslav Republic of Macedonia and UNESCO Venice Office.


The workshop will be focused on the basic principles of professional, inclusive, sensitive and responsible journalistic reporting as it contributes to mutual tolerance, dialogue and a better understanding of diversity. The “Diversity Reporting” handbook will be presented by its author, Ms. Marina Tuneva, lecturer at SJPR. The handbook is a short version of the book “Media, Citizens and Intercultural communication” promoted last December. This toolkit offers guidelines and recommendations on ways in which the media can better reflect differences in editorial and in its daily work. The target groups of this handbook are firstly journalists but also students, educators and volunteers in the field of diversity, as well as media managers.

According to Ms. Tuneva, the intention of this activity is not to offer a comprehensive review of professional and ethical standards on reporting diversity, but to provide a general framework of rules that are accepted in professional journalism. Hence, the recommendations are actually a part of professional standards in journalism and ethical codes that can be applied worldwide. The presence of diversity in the editorial offices and in journalistic content attracts new audiences to the medium. It encourages the process of finding creative, original and alternative ways of reporting on diversity in a society such as The former Yugoslav Republic of Macedonia. The Handbook consists of several parts that offer recommendations for reporting on: ethnic and religious differences, gender issues, sexual minorities, persons with special needs, the elderly, refugees and displaced persons, and people of different races. It provides basic recommendations for the media to promote diversity in society, but also for the establishment and maintenance of the concept of diversity in the editorial offices. It also briefly presents the concept of peace journalism, the primary goal of which is to encourage resolution of different kinds of conflict.

Among the invited speakers at this workshop are: Ms. Snezana Trpevska, lecturer at SJPR, Mr. Naser Selmani, president of the Association of Journalism, Mr. Sefer Tahiri, professor at the University of South East Europe, and Mr. Goran Velickovski, journalist. It is foreseen to have the participation of 25 journalists from all over the country.   

The invitation in Macedonian (MK) and the handbook in English (EN) can be downloaded from the right menu.

This activity is implemented in the framework of the UN Joint Programme "Enhancing Inter-ethnic Community Dialogue and Collaboration" financed by the Spanish Government through the Millennium Development Goals Achievement Fund (MDG-F).

Contact : Leila Shaban

Links :

http://www.vs.edu.mk/index.php?lang=en (School of Journalism)

http://www.znm.org.mk/ (Association of Journalists)

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