Ayeta is the Executive Director of Culture and Development East Africa (CDEA), a creative think tank in Dar es Salaam, Tanzania.  She is a communications expert with 20 years of experience in print media in Uganda and media and communication advisory practice with three development organizations in Tanzania. She is a member of the AU/NEPAD Capacity Development Pool of Experts with expertise in knowledge management and communication. She offered her expertise for the drafting of the African Union Charter for African Cultural Renaissance implementation guide and the revision of the African Union Plan of Action on the Cultural and Creative Industries. She holds a Master’s degree in Literature, Makerere University, Uganda, a Master’s in New Media, Governance and Democracy from the University of Leicester, UK, and is a PhD student in Media and Communication Research at the University of Leicester, UK. From 2015 to 2017, she served as Africa coordinator for the International Federation of Arts Councils and Culture Agencies (IFACCA). From 2009 to 2012, she served as the East Africa representative for the Commonwealth Civil Society Advisory Committee (CSAC).