1. What do we understand by cultural industries? 2. What do we understand by cultural goods and services? 3. What is the growth rate of the  international trade of cultural goods and services? 4. What is the market structure of cultural industries? 5. What do we mean by free trade?

Culture, trade and globalisation

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6. What is copyright and why is copyright important for cultural industries? 7. What is GATT? 8. What is the World Trade Organisation? 9. What are the differences between GATT and the WTO? 10. What are the common goals of WTO/GATT system?

11. What does "Most Favoured Nation" mean? 12. What is the "National treatment" principle? 13. What is the GATS? 14. What is the TRIPS? 15. What is the TRIMS?

1. What do we understand by "cultural industries"?

It is generally agreed that this term applies to those industries that combine the creation, production and commercialisation of contents which are intangible and cultural in nature. These contents are typically protected by copyright and they can take the form of goods or services.

Depending on the context, cultural industries may also be referred to as "creative industries", sunrise or "future oriented industries" in the economic jargon, or content industries in the technological jargon. The notion of cultural industries generally includes printing, publishing and multimedia, audio-visual, phonographic and cinematographic productions, as well as crafts and design. For some countries, this concept also embraces architecture, visual and performing arts, sports, manufacturing of musical instruments, advertising and cultural tourism.

Cultural industries add value to contents and generate values for individuals and societies. They are knowledge and labour-intensive, create employment and wealth, nurture creativity - the "raw material" they are made from -, and foster innovation in production and commercialisation processes. At the same time, cultural industries are central in promoting and maintaining cultural diversity and in ensuring democratic access to culture. This twofold nature –both cultural and economic – builds up a distinctive profile for cultural industries. During the 90s they grew exponentially, both in terms of employment creation and contribution to GNP. Today, globalisation offers new challenges and opportunities for their development.

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16. What do we generally understand by "Cultural Exception"? 17. How is the "Cultural Exception" applied? 18. What do we understand by "Cultural Diversity"? 19. What are the Florence Agreement and its Nairobi Protocol? 20. What was the draft Multilateral Agreement on Investments (MAI)?

21. What is pending in the WTO agenda? 22. Which are the guiding principles for a fair development of international trade on cultural products? 23. Which factors should be taken into account? 24. What accompanying measures should be taken at the national level? 25. What co-operation strategies should be adopted at the international level?