It is generally agreed that this term applies
to those industries that combine the creation, production
and commercialisation of contents which are intangible and
cultural in nature. These contents are typically protected
by copyright and they can take the form of goods or services.
Depending on the context, cultural industries
may also be referred to as "creative industries",
sunrise or "future oriented industries" in the economic
jargon, or content industries in the technological jargon.
The notion of cultural industries generally includes printing,
publishing and multimedia, audio-visual, phonographic and
cinematographic productions, as well as crafts and design.
For some countries, this concept also embraces architecture,
visual and performing arts, sports, manufacturing of musical
instruments, advertising and cultural tourism.
Cultural industries add value to contents
and generate values for individuals and societies. They are
knowledge and labour-intensive, create employment and wealth,
nurture creativity - the "raw material" they are
made from -, and foster innovation in production and commercialisation
processes. At the same time, cultural industries are central
in promoting and maintaining cultural diversity and in ensuring
democratic access to culture. This twofold nature both
cultural and economic builds up a distinctive profile
for cultural industries. During the 90s they grew exponentially,
both in terms of employment creation and contribution to GNP.
Today, globalisation offers new challenges and opportunities
for their development.