Audiences and communities (pac by its acronym in spanish)


When
2020
Who
National agency for cultural education (dnfc by its acronym in spanish), secretariat of cultur-al management, ministry of culture of argentina
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Description of the policy/measure

Pac (audiences and communities) is a program implemented by the dnfc that emerged from the ibero-american meetings for the education and development of cultural audiences, which started in 2017. the initiative fosters reflection and specialization around the develop-ment of audiences as one of the great challenges of contemporary cultural policy, under-standing the cultural process and its link with audiences as an area for potential construction of meaning and social relations between individuals. from this perspective, a set of confer-ences, seminars and professionalization tools have been developed. the types of entities engaged in the implementation of the policy / measure correspond to the public sector, the private sector and ngos."

Results achieved

Two ibero-american meetings (2017 and 2018) 1,300 participants 26 specialists from ibero-america 25 experiences with local experts 1 specialized publication (shared links; oei, organization of ibero-american states - secretariat of culture of argentina 2019)

Financial resources allocated to the policy

Usd 50,000

Evaluation of the policy/measure

Among the future challenges for the program, the following ones have been proposed: - develop a federal audience plan that puts into practice the topics and tools developed during its implementation; - work in the development of audience plans and programs, together with organizations and cul-tural projects at the federal level; - complement the current perspective of the pacs with political, territorial and federal dimen-sions; - include proposals for the promotion and incentive of cultural consumption to accompany stimulating the supply side; - boost spaces for creative development by the audiences themselves; - incorporate the pacs perspective in the conception and development of federal cultural policies.