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Changing gender stereotypes currently existing in society in different areas of public life
Where
Bulgaria
Bulgaria
When
2020
2020
Who
Electronic media council (emc) – independent regulator , covered domain - mass media
Electronic media council (emc) – independent regulator , covered domain - mass media
Website of the policy/measure
Website
Website
Read the full report
Go to full report
Go to full report
Description of the policy/measure
In the national action plan for the promotion of equality between women and men 2019-2020 the electronic media council has set forth the following sub-measures: * monitoring gender-specific channels (btv lady, fox life, military tv channel, hobby hunting and hobby tv) - to analyse trends in gender-specific programs suggesting one-sided social and behavioural patterns; * focused monitoring of broadcasted commercial communications - aiming to look out for any presence of gender stereotypes; * focused monitoring of female participation in pre-election campaigns for the european parliament and local government - to analyse the male-female balance in election campaigns among candidates from certain political formations and as subject experts.
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Results achieved
The electronic media council supervises the programmes of linear media service providers with a special emphasis on the provisions stipulating non-discrimination on grounds of gender, as required by the audiovisual media services directive transposed into bulgarian legislation. there is a developed methodology for monitoring electronic media for the use of gender stereotypes in programmes, advertisements and commercial communication that has been tested on one advertising block. this methodology has yet to be approved by the emc and put into practice. upon noting cases of discriminatory treatment in the media, emc works in collaboration with the commission for protection against discrimination.