Colombian luthiers– builders of music

Describa las principales caracteristicas de la medida/iniciativa (800 palabras): the coja oficio foundation is a national non-profit entity established on may 6, 2013, with the purpose of developing activities concerning the creation, training, production, promotion, dissemination, research, study, promotion, recovery, conservation, innovation, marketing, commercialization, consumption initiatives related directly or indirectly to the field of crafts, with special emphasis on the creative economy, in order to structure, develop and strengthen actions, projects and programs, both nationally and internationally. our main initiative is called colombian luthiers - music builders, aimed at revitalizing and strengthening the craft of lutherie (construction of musical instruments), in different regions of colombia, taking into account criteria such as diversity, heritage and cultural identity, local productive vocation, equal opportunity access and environmental sustainability. our activities are carried out in the fields of research and training, and organizational, business and commercial support, by the means of incentives and technical assistance in all links of the lutherie value chain, in order to increase the competitiveness and innovation of our products. intervention strategies: - encouragement of association initiatives and new products: through the promotion of collective branding and innovation, the aim is to achieve a better positioning of musical instruments in the profesional and commercial context, a fact that will result in a higher volume of sales at better prices and, therefore, in a strengthening of the lutherie sector as a contributing factor to the cultural life of the country, and as a source of economic income for families who practice the craft. likewise, with the process of formalizing businesses in associations it is expected that these ventures can grow and access new expansion opportunities. - development of a virtual strategy for the promotion and commercialization of musical instruments, with the aim of establishing a connection between the producers of musical instruments located in the intervention areas and the markets related to the lutherie sector, through access to icts, and knowledge and experience exchanges dealing with production, fair trade, respect for the environment, decent work and clean technologies. - incubation of lutherie ventures: through technical, legal, financial and economic advice and support, it seeks to preserve the ancestral knowledge of artisan instrument producers, in order to create self-sustaining initiatives that help to reduce poverty, promote family unity and the development of ventures that contribute to the dissemination of the colombian cultural heritage. this proposal is part of an alternative development model based on the recognition of the potential of msmes. - training in lutherie and cultural entrepreneurship: its aim is to give knowledge a multiplying effect and create new niches for social innovation through the training of luthiers, where expertise and experiences come together and are exchanged to contribute to the productive improvement of existing ventures. - production of audiovisual material: to have a registry of accumulated experiences and showcase the work in lutherie as a cultural industry that integrates, energizes and catapults various related sectors, such as the production of wood, manufacture of accessories, musical training, and preservation of the cultural and artistic heritage, among others. - knowledge generation: through research on the socio-economic aspects of lutherie and those who practice the craft, on innovation processes and product development.