Development of markets outside quebec and international promotion of quebec culture

Quebec government action today is taking place in an environment of increased competition and rapid change. to be effective, that action must reflect the modest size of quebec's domestic market and be deployed in a coordinated manner on a number of levels. mcc is responsible for coordinating government action to develop international culture markets. to do so, it works in cooperation with its government partners, the ministere des relations internationales et de la francophonie (mrif [ministry of international relations and the francophonie]) and quebec's offices abroad, the ministere de l'economie et de l'innovation (mei [ministry of the economy and innovation]), the conseil des arts et des lettres du quebec (calq [quebec council of arts and letters]) and the societe de developpement des entreprises culturelles (sodec [cultural enterprise development corporation]). quebec's cultural policy, partout, la culture (see section 1.1.1), is designed to maintain the presence and vitality of the province's culture everywhere, including in canada, internationally and on digital platforms. to that end, it pursues the objective of supporting artists and cultural enterprises and organizations in their actions to develop international markets (objective 4.4.). quebec's international vision (see section 1.1.2) contributes to the same objective. among the measures planned to support artists, businesses and cultural organizations in their efforts to develop international markets, the government of quebec intends to stimulate the export, outreach and discoverability of quebec cultural works and productions (measure 40 of the 2018-2023 government action plan for culture) through a number of actions, including the following: * enhance support for touring and for the dissemination and export of quebec cultural productions; * increase support for the outward mobility of quebec artists, organizations and cultural enterprises; * create cultural showcases and accentuate collective activities abroad; * provide funding for international co-production; * enhance the services offered to the cultural community by quebec's offices abroad.