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National gallery of australia know my name initiative
Where
Australia
Australia
When
2021
2021
Who
Https://knowmyname.nga.gov.au/
Https://knowmyname.nga.gov.au/
Website of the policy/measure
Website
Website
Read the full report
Go to full report
Go to full report
Description of the policy/measure
Launched in may 2019, know my name is a gender equity initiative of the national gallery of australia. aligning with the national gallery’s mission to lead a progressive and inclusive cultural agenda, know my name is a whole of institution initiative that is simultaneously a celebration, a commitment and a call to action. the national gallery has acknowledged that only 25% of its australian art collection and 33% of its aboriginal and torres strait islander art collection is by women artists. a defining moment in the history of the national gallery, know my name represents a new chapter for the institution that addresses historical gender bias through programming, education and awareness building, collection development, and ongoing cultural and structural change within the organisation. critically know my name is underpinned by permanent structural change through policy development and associated reporting metrics. in 2019 the national gallery formally committed to gender equity through the establishment of guiding principles for gender equity, and in 2020 gender equity was embedded into corporate plan. in association with know my name throughout 2020-2021 the national gallery is delivering a vibrant program of exhibitions, events, commissions, creative collaborations, publications and partnerships. these activities aim to reconsider the stories of art, to elevate the voices of all women and to celebrate and enhance understanding of the contributions women have made and continue to make to australia’s cultural life. the flagship exhibition know my name: australian women artists 1900 to now is being delivered in two parts over 14 months creating a significant footprint across the national gallery’s first floor and across the program. the largest presentation of work by australian women artists to be exhibited in australia to date the exhibition in totality will include over 400 works by over 200 artists. an extensive program of associated onsite and online events and programs has been developed to engage wide and diverse audiences. a dynamic new microsite (http://knowmyname.nga.gov.au) was launched in november 2020. the strategic intention of the site is to create a focused platform for know my name that captures the full breadth of the initiative and will become an ongoing digital archive and legacy of the project as well as public research and resource site. the site’s content will continue to be developed throughout the delivery of know my name and will include extended exhibition information, digital experiences, education resources, gender equity commitments and associated public reporting.
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Transversal Priority(ies)
Results achieved
Through the program of activities from march 2020 to january 2021: 480+ artists were engaged; 13+ exhibition and projects were delivered; 85+ events and learning programs were delivered; 289,135 people visited the exhibition know my name: australian women artists 1900 to now; 41,477+ people attended onsite and online events and programs; and 509 students and teachers have participated in digital and onsite school excursions. the know my name virtual conference delivery included: 48 presenters and 40 facilitators (all women); 748 delegates from six countries with 2,021 online visitation over four days during 14hrs 45min of screen time and 25,799 total page views and 10,752 unique page views on the conference platform. to date wikimedia australia partnered initiatives have resulted in: 145,200+ words being added to wikipedia including the creation of 79 new pages on australia women artists, 351 existing articles being edited and 1,539 new references added; 152 volunteer editors have so far participated nationally; and new and edited articles have been viewed 242,000+ times on wikipedia. know my name specific content produced includes 256 new articles, commissioned texts and biographies have been produced. of these, 16 blog/medium articles have resulted 7,595 reads to date, and 21 videos produced including livestreams with an online reach to date of 72,442 and 23,664 watches know my name has generated: 450+ national and international media items; a potential reach of 1.6 billion+ people; the advertising value equivalency of reach is a$15 million+; and social media campaign including facebook, instagram, twitter & linkedin includes 493 published posts to date with a reach of 4,406,206 and engagement of 209,567. current partnerships are valued at a$8,117,800 value in kind and cash with a$285,000 cash value. to date a$2,186,800 has been raised through private giving with contributions from 581 individual donors.
Financial resources allocated to the policy
Us$1,918,200 cash and us$6,624,800 in kind (a$2,774,868 cash and a$9,583,436 in kind).
Evaluation of the policy/measure
The know my name initiative activities are still in progress and the gender equity action plan is still in development. outcomes and reach to date including the metrics outlined above have been compiled and reported to the gallery’s council (board of directors). the know my name project board, which includes representatives from the national gallery’s council and senior management group along with the director, have met to reflect on the successes and learnings of the initiative to date and to consider future priorities. recommendations at this stage of the project are to continue delivering the program of activities, to focus on building content on the know my name microsite as an educational legacy of the initiative and to focus on the drafting and implementation of the gender equity action plan.