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Promotion of local artists on board the national carrier
Where
Mauritius
Mauritius
When
2020
2020
Who
Air mauritius ltd
Air mauritius ltd
Website of the policy/measure
Website
Website
Read the full report
Go to full report
Go to full report
Description of the policy/measure
Air mauritius is the flag carrier airline of mauritius and this measure is an on board experience to promote local artists on an international platform. it gives free publicity to the local artists through a digital catalogue and royalties are paid to them through the mauritius society of authors (masa).
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Cultural Domain(s)
Transversal Priority(ies)
Results achieved
Year local artist production total playlist proportion of local v/s foreign 2016 6 176 3% 2017 6 176 3% 2018 15 176 9% 2019 20 194 10%
Evaluation of the policy/measure
Evaluation is done through customer feedback and the playlist is altered accordingly. local artists are very happy to have a free international market through air mauritius.