Sonidos enraizados

Describa las principales caracteristicas de la medida/iniciativa (800 palabras): * sonidos enraizados * we are a bridge between local and global cultures through research, communication and the circulation of cultural/musical practices, coming from individual musicians and ensembles. our organization is dedicated to the dissemination and promotion of traditional music in terms of sustainability, memory and peace building, and is composed of a record label, a participatory action research group, a booking / management agency and a content creation team. * sonidos enraizados record label / agency * sonidos enraizados is a record label specialized in traditional colombian music. we focus on artists in whom the vital relationship between cultural music practice and community is maintained since their early beginnings. musical sounds are transmitted from generation to generation by the memory of the communities and carriers, and we fulfill the function of amplifying them to the world and establishing a window that allows the fair cooperation between the different stakeholders in the music chain, in the hope of dignifying the work of local musicians. we record and publish the work of performers at a national and international level, and we produce documentary-quality content that presents the cultural diversity of our peoples. in addition, we represent them as music agents, hoping to create a bridge between their rights and interests and those of the music industry, applying a strategic plan tailored to each case. the sonidos enraizados cultural corporation, established in april 2012, has three areas of action: 1) research and documentation, 2) circulation and dissemination of content, and 3) projects for peace and memory building. the three areas are focused on traditional musical practices and on the way they connect to their context as means of community strengthening or as milestones of identity and memory. located in bogota colombia, sonidos enraizados has been able to work in different regions of the country, such as the caribbean region (coastal and continental), uraba, antioquia, north, central and south pacific regions, as well los llanos and the putumayo department. as a cultural organization, we have become a bridge between local and global cultures through research, communication and the circulation of traditional musical practices. sonidos enraizados focuses its work on expressions of music that find their origin in orally transmitted traditional knowledge, a type of knowkedge that has to confront today the demands of the consumer society, public policies focused on cultural entrepreneurship and other variables that modify age old practices. thus, research and intervention initiatives are developed connecting music, images, dance, memory and community, with the aim of supporting the revitalization of traditional cultural elements from colombia and their introduction in global communities. we also produce other types of content that makes these indigenous, afro-descendant, campesino and folk cultural practices visible through videos, documentaries, research articles, meetings and concerts, among others. we call on researchers, artists and people from the concerned community to share all kinds of works around visual anthropology, ethnomusicology, musical theory and memory. as a research group, we seek constant feedback from these initiatives. we link traditional knowledge, academia and the community in general through the “encuentros” approach, where experience, memory and the spoken word are valued above all else. we study and analyze the medium from the local to the regional level in order to have a complete panorama with the greatest possible number of variables that will serve to guide policies and public opinion. we work with communities that are carriers of popular traditions, they may be indigenous peoples, afro descendants, migrant populations or those who have been displaced; we work indistinctively with young people, older adults or children, in every case the objective is the visibility and revitalization of these cultural practices. sonido enraizado sees itself as a bridge between these communities and civil society in general, promoting the importance of non-violence, of community values, equality of opportunity, horizontal relationships and the sustainability of the communities and their environmental settings.