Strategy for the management of sustainable orange economy ventures

Within the framework of the comprehensive orange economy policy, entrepreneurship in creativity and culture must consider the various stages that accompany the process of organizational development. the entrepreneur is not viewed only as someone who is in the creation stage of their organization or company. on the contrary, this universe includes activities that are carried out as part of the conception of the company, its foundation, consolidation, escalation, international reach and conception of new products. this is why the strategy for the management of sustainable orange economy ventures is based on different technical assistance, investment and market reach programs that facilitate every step for cultural and creative entrepreneurs in the country. among these programs we find: i) capital orange programme, a fund destined to support the growth of ventures in the creative and cultural industries by providing financing in order to catapult the development of products or services that meet the needs of the market; ii) mega-i naranja, an initiative that promotes the identification and structuring of new opportunities adjacent to or outside the "core business" of medium and large companies. "; iii) aldea naranja (orange village), a programme that seeks to build a community where innovative and high-impact entrepreneurs have the opportunity to overcome the most difficult barriers to growth through specialized advisory services and, finally, iv) spaces for promoting entrepreneurial culture and business relationships like the emprendeton naranja and the festivals of cultural and creative entrepreneurship (like heroes fest and colombia 4.0) that take place all throughout the country.