Project
Building Trust in Media in South-East Europe: Support to Journalism as a Public Good
In today’s world, marked by digital transformation and media convergence, journalism and media are more fragile than ever, and the proliferation of digital platforms has created a decentralised set of communities and channels through which people and organisations share all forms of information. These issues are particularly relevant and pronounced in South-East Europe. In this context, the objective of this UNESCO project, funded by the EU, is to advance and foster freedom of expression in South-East Europe, by promoting free, independent and pluralistic media, recognising journalism as a public good and tackling disinformation, thereby contributing to achieving SDG 5 and SDG Target 16.10.
How
- enhancing the commitment to and capacities of media and journalists to abide by professional and ethical standards of journalism, including gender equality and media accountability;
- reinforcing freedom of expression and the circulation of accurate information by an increasing rights-based regulation of digital platforms and online media;
- adopting Media and Information Literacy (MIL) policies and integrating MIL into formal education to support the MIL skills of women and men, notably youth, by encouraging them to think critically.
When
July 2023 - June 2026
Where
- 7 target beneficiaries: across the Western Balkans as well as Türkiye
- Global level: the lessons learnt at the local level will feed into global discussion at the international level
Overview of activities
- Strengthening media accountability and transparency through sustainable self-regulation mechanisms
- Supporting the regulation of digital platforms and online media in line with international human rights standards
- Fostering MIL in formal education systems
Resources
list
Donor
European Union
The primary objective of the European Union’s development policy is the eradication of poverty in the context of sustainable development. The EU has partnerships with developing countries to promote respect for human rights, peace, democracy, good governance, gender equality, the rule of law and justice.
