Project
Nuh Dutty Up Jamaica
Poorly handled waste management is a major environmental challenge for Jamaica, with waste polluting much of the island’s coastline and waters. Lauren Creary was convinced that local people could make a difference by taking more responsibility for their actions. So, she launched Nuh Dutty Up Jamaica to bring together citizens across generations.
This education campaign is part of the Clean Coasts project, led by the Jamaica Environment Trust (JET) with support from the Tourism Enhancement Fund (TEF). The aim? To make citizens more aware of the impact of poorly managed waste on public health and the environment. Also, to encourage them to actively participate in the fight against waste – by generating less of it and managing it better.
Local inspiration, input and results
Through this campaign, individuals, schools, public and private organisations are all getting involved in improving waste management in their communities through initiatives like organising cleanups, adding more bins, and making it easier to compost organic waste. Initially targeting touristic areas, the campaign quickly expanded across the island.
The battle against waste has only just begun. New behaviours take time to become the norm. But Nuh Dutty Up Jamaica remains motivated and optimistic.
What about you? Would you like to support this initiative?
Project began: 04/02/2015
Leading organisation: Jamaica Environment Trust
The country where the team is based: Jamaica
Theme: Education for Sustainable Development, Ocean
Sub-themes: Cities, Coastal resource management, Environment, Protecting marine ecosystems, Sustainable living, Waste management
Tag: #Women #Youth
Project needs
- Communication strategy design
- Digital communication
- Equipment supply
- Graphic design
- In search of financial partners
- Monitoring and evaluation
- Partnerships development
- Press relations
- Social Media
- Sponsorship/ Philanthropy
- Volunteer workforce
- Web design
