Guidelines for the Governance of Digital Platforms

UNESCO aims to ensure that everyone's freedom of expression, access to information and diverse cultural content are fully guaranteed, while various stakeholders, including Member States, deal with the problems of dis- and misinformation and hate speech online. These problems will be better addressed, in a way that aligns with international human rights law, through implementing the UNESCO Guidelines in a comprehensive and coherent manner.

Guidelines for the governance of digital platforms: safeguarding freedom of expression and access to information through a multi-stakeholder approach

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Safeguarding freedom of expression and access to information in digital platforms

Digital platforms have become a new front in the pursuit of peace. The transformative role that digital platforms have played in advancing human rights is undeniable. Yet the same digital platforms that have democratized access to knowledge and culture, and fostered global connection, have also become ecosystems of misinformation, disinformation, ideological polarization, and incitement to violence, discrimination, and hate. Such features have undermined democracies and threatened human rights across the world.

Thus, while companies lack transparency, accountability and due diligence, many countries have embarked on regulatory processes without a human right respecting approach and as a solo solution, weakening deeply the civic space and leading to different kinds of censorship. 

Enabling environment: How we are going to achieve this goal?

All stakeholders share responsibility for sustaining an enabling environment for freedom of expression and the right to information, while ensuring there is an open, safe and secure environment for users and non-users.

The guidelines outline a set of duties, responsibilities and roles for states, digital platforms, intergovernmental organizations, civil society, media, academia, the technical community and other stakeholders to enable the environment where freedom of expression and information are in the core of digital platforms governance processes.

Guidelines for Governance of Digital Platforms

States

  1. Must respect, protect, and fulfil human rights in accordance with international human rights standards.
  2. They should avoid using arbitrary or disproportionate measures to deal with these harms.
  3. They should put in place policies aligned with international human rights law.
  4. They should promote free, independent, and plural media and guarantee strong protections for journalists.
  5. They should refrain from imposing measures such as internet shutdowns.

Independent regulators

  • Should be equipped with the means to enforce international human rights standards in the digital ecosystem.

International organizations

  • Shall support stakeholders in providing technical assistance; monitoring and reporting human rights violations.

Civil society, academia and media

  • They are important watchdogs, they monitor, evaluate and report on laws, policies, regulatory actions among others that impact human rights, as well as the behavior of the digital platforms

Digital platform companies

  1. They should be requested and able to manage and mitigate human rights risks related to potential harmful content.
  2. They should commit to align their design processes: as well as content moderation and curation policies and practices to international human rights standards.
  3. They should be transparent and accountable.
  4. They should be able to give their user tools to engage critically with their products.

Digital platforms should comply with five key principles:

  1. Platforms conduct human rights due diligence;
  2. Platforms should adhere to international human rights standards, including in platform design, content moderation, and content curation;
  3. Platforms are transparent;
  4. Platforms make available information accessible;
  5. Platforms are accountable to relevant stakeholders.

The Guidelines outline the importance for companies to evaluate risk:

  • Prior to any significant design changes, major policy decisions (including those related to the advertising system, if applicable), changes in operations, or new activity or relation/partnerships. 

  • Regularly, to protect the rights of all groups in situations of vulnerability and marginalization, including women and girls, as well as journalists, artists, human rights defenders, and environmental defenders. 

  • Ahead of electoral processes to protect their integrity.

  • In response to emergencies, crises, or conflict or significant changes in the operating environment.

The Guidelines call for a multistakeholder approach to the governance of digital platforms and are designed to apply to a wide range of forms of governance

5 overarching principles for the governance of digital platforms:

  • Platforms’ content curation and moderation policies and processes should be transparent.

  • Checks and balances should be formally institutionalized.

  • Governance processes should be open and accessible to all stakeholders including the most vulnerable and marginalized groups.

  • Diverse expertise should be a common feature of all regulatory arrangements.

  • Governance should protect and promote cultural diversity and the diversity of cultural expressions.


Regulatory arrangements should:

  • Be effective and sustainable.

  • Ensure independent oversight.

  • Develop regulation through open, transparent, and evidence- based processes.

The Guidelines highlight the importance of media and information literacy programmes by recognizing that they should:

  • Put emphasis on the empowerment of users. 

  • Promote cultural diversity, social inclusion, and global citizenship.

  • Aim to reduce the ‘participation gap’ between citizens who engage in the creation and critical use of media and information content and those who do not.

  • Promote gender equality and women’s empowerment and provide opportunities for participation by groups in situations of vulnerability and marginalization.

These Guidelines will:

  • Encourage and contribute to the development of global multistakeholder networks and common spaces to debate and share good practices about digital platform governance, gathering different visions and a broad spectrum of perspectives.

  • Serve as a tool for all relevant stakeholders to advocate for human rights-respecting regulation and to hold governments and digital platforms accountable. 

  • Advance evidence-based and human rights-based policy approaches.

  • Encourage as much worldwide convergence as possible in platform governance policies to avoid internet fragmentation.

Frequently Asked Questions

Read more about the scope of Guidelines for the Governance of Digital Platforms.

The Guidelines may serve as a resource for a range of stakeholders:

  • For policymakers in identifying legitimate objectives, human rights principles, and inclusive and participatory processes that could be considered in policymaking; ​
  • For regulatory and other governance bodies dealing with the implementation and evaluation of policies, codes of conducts, or regulation; ​
  • For digital platforms in their policies and practices; and for other stakeholders, such as civil society, in their advocacy and accountability efforts. ​
  • News media and civil society can also benefit from these Guidelines in their ongoing efforts to hold powerful actors accountable. ​

In November 1945, UNESCO was created with the mission of “contributing to peace and security by promoting collaboration among nations through education, science and culture in order to further universal respect for justice, for the rule of law and for the human rights and fundamental freedoms which are affirmed for the peoples of the world.”  UNESCO’s global mandate, which includes the promotion of “the free flow of ideas by word and image”, has guided the Organization’s work for nearly 80 years—as a laboratory of ideas, a clearing house, a standard-setter, a catalyst and motor for international cooperation, and a capacity-builder. This history has shaped our mandate within the United Nations system to protect and promote freedom of expression, access to information, and safety of journalists.

The Guidelines have been produced through a multistakeholder consultation process that began in September 2022. Stakeholders engaged in this process with UNESCO are:

  • State representatives: Regulators and Ministers focusing on Media, Information, ICT, Communications, Digital Transformation, Education, Data; Parliamentarians, Judicial Operators, and other legal actors.
  • Private sector: Technology companies, namely digital platforms
  • Technical community: Engineers and other technical professionals responsible for building the architecture of the Internet
  • Intergovernmental organizations and the UN Family: Regional intergovernmental organizations
  • Civil society organizations: NGO, academia, media and other experts